Photography
Consistent use of photography ensures the brand feels recognizable and cohesive across all platforms, from digital channels to print media.
The chosen photography style reflects the brand's essence, whether dynamic, professional, warm, or minimal, and supports the narrative the brand aims to communicate. All images should align with the brand's visual standards—using appropriate lighting, composition, and color harmony to maintain a polished and authentic look.
Ethos
We believe photography is more than capturing moments—it's about telling stories, evoking emotions, and preserving memories that last a lifetime. With a focus on authenticity, creativity, and attention to detail, we aim to reflect the beauty and essence of every subject, ensuring each image resonates with meaning and connection.
Principles
The primary typeface represents the brand's visual voice and plays a vital role in maintaining consistency across all communications. It reflects the brand's personality—whether formal, modern, approachable, or playful—and ensures a cohesive look across digital and print materials.
Tone & Mood:
• [E.g., bright and energetic, calm and minimal, bold and confident]
• Align the mood with the brand's core personality and message.
Subject Matter:
• Use images that reflect key aspects of the brand (e.g., real people, spaces, processes, or products).
• Prioritize authentic moments and real-world settings where possible.
Lighting:
• Natural or soft lighting for approachable tones.
• Bright studio lighting for professional, product-based imagery.
• Avoid harsh shadows unless the aesthetic demands it.
Image Quality and Resolution
Use high-resolution images (300 DPI for print, 72 DPI for web). Ensure photos remain sharp and clear at various sizes. Avoid pixelated, low-quality, or distorted images.
Resolution Standards
Minimum 300 DPI for print, 72 DPI for web
File Formats
RAW for editing, JPEG/PNG for final delivery
Color Profiles
sRGB for digital, CMYK for print materials
Facility Photography Guidelines
The primary typeface represents the brand's visual voice and plays a vital role in maintaining consistency across all communications. It reflects the brand's personality—whether formal, modern, approachable, or playful—and ensures a cohesive look across digital and print materials.
- • Consistently use the primary typeface across all brand materials.
- • Reflect the brand's personality—whether formal, modern, approachable, or playful.
- • Ensure a cohesive appearance in both digital and print materials.
- • Use typography to maintain a unified brand voice in all communications.
Usage
The primary typeface represents the brand's visual voice and plays a vital role in maintaining consistency across all communications. It reflects the brand's personality—whether formal, modern, approachable, or playful—and ensures a cohesive look across digital and print materials.
Do's
- • Do capture authenticity: Show real-life scenes of UNIS operations, with team members actively engaged in their roles.
- • Do maintain consistency: Use uniform lighting, angles, and color tones to keep photos looking cohesive across platforms.
- • Do focus on quality: Ensure high-resolution images that are well-composed and properly lit for a professional appearance.
Dont's
- • Don't use overly staged or artificial setups: Avoid forced or unnatural poses that detract from an authentic feel.
- • Don't use harsh lighting or extreme filters: These can distort the image quality and make the photos look unprofessional.
- • Don't overcrowd the frame: Keep compositions clean and focused; avoid cluttered backgrounds that may distract from the main subject.
