Photography
Consistent use of photography ensures the brand feels recognizable and cohesive across all platforms, from digital channels to print media.
The chosen photography style reflects the brand's essence, whether dynamic, professional, warm, or minimal, and supports the narrative the brand aims to communicate. All images should align with the brand's visual standards—using appropriate lighting, composition, and color harmony to maintain a polished and authentic look.
Ethos
We believe photography is more than capturing moments—it's about telling stories, evoking emotions, and preserving memories that last a lifetime. With a focus on authenticity, creativity, and attention to detail, we aim to reflect the beauty and essence of every subject, ensuring each image resonates with meaning and connection.
Principles
Tone & Mood
The photography should align with the brand's core personality and message. For example, images can be bright and energetic, calm and minimal, or bold and confident, depending on the context.
Subject Matter
Images should reflect key aspects of the brand, such as real people, spaces, processes, or products. Prioritizing authentic moments and real-world settings is essential.
Lighting
Utilize natural or soft lighting for approachable tones and bright studio lighting for professional, product-based imagery. Avoid harsh shadows unless the aesthetic specifically demands it.
Image Quality and Resolution
Resolution Standards
Use high-resolution images—300 DPI for print and 72 DPI for web—to ensure clarity and sharpness across various sizes.
File Formats
Employ RAW formats for editing and JPEG/PNG for final delivery.
Color Profiles
Adopt sRGB for digital platforms and CMYK for print materials to maintain color consistency.
Do's and Don'ts
Do's
- • Capture authenticity by showcasing real-life scenes of UNIS operations, with team members actively engaged in their roles.
- • Maintain consistency through uniform lighting, angles, and color tones across platforms.
- • Focus on quality by ensuring high-resolution images that are well-composed and properly lit.
Don'ts
- • Avoid overly staged or artificial setups that detract from an authentic feel.
- • Refrain from using harsh lighting or extreme filters, as they can distort image quality and appear unprofessional.
- • Prevent overcrowding the frame; keep compositions clean and focused, avoiding cluttered backgrounds that may distract from the main subject.
