Typography

The primary typeface represents the brand's visual voice and plays a vital role in maintaining consistency across all communications. It reflects the brand's personality—whether formal, modern, approachable, or playful—and ensures a cohesive look across digital and print materials.

The secondary typeface complements the primary typeface, adding depth and versatility to the brand’s visual identity. It supports the primary font by enhancing readability in longer texts or providing contrast for emphasis in headings, subheadings, or captions. The secondary typeface can bring flexibility to the design, allowing for a more dynamic hierarchy while maintaining the brand’s overall consistency.

Text sizing is a crucial element in establishing visual hierarchy and guiding the reader’s attention through content. It helps differentiate between various levels of importance, such as headlines, subheadings, body text, and captions. Proper text sizing ensures legibility across different devices and formats, creating a seamless experience whether in print or digital.