Typography
Is a key element of the brand's visual identity, shaping how the brand communicates both visually and emotionally. It provides a consistent style for all written content, ensuring that the brand's message is clear, professional, and recognizable across different platforms.
Our typography system defines the fonts, sizes, weights, and spacing to be used in various contexts, such as headlines, body text, and captions. It ensures readability while maintaining a cohesive look across websites, marketing materials, presentations, and merchandise.
Consistent use of the approved typography helps establish a distinct voice for the brand, reinforcing personality and professionalism. Proper hierarchy and alignment ensure the text is easy to read and guides the audience smoothly through the content.
Download Helvitica Fonts
Available in OTF and TTF (7.1 MB)
Primary Typeface
The primary typeface represents the brand's visual voice and plays a vital role in maintaining consistency across all communications. It reflects the brand's personality—whether formal, modern, approachable, or playful—and ensures a cohesive look across digital and print materials.
Bold
TeX Gyre Heros
Regular
TeX Gyre Heros
Sizing
Text sizing is a crucial element in establishing visual hierarchy and guiding the reader’s attention through content. It helps differentiate between various levels of importance, such as headlines, subheadings, body text, and captions. Proper text sizing ensures legibility across different devices and formats, creating a seamless experience whether in print or digital.
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Subtitle 1
Subtitle 2
Body 1
Body 2
Base 1
Button 1
Button 2